terms of service.

1. who this covers

these terms apply to all clients of KRTZ ("we," "us," "our") and govern the provision of digital marketing services including but not limited to: Meta and Instagram advertising, AI-powered lead follow-up, website design and development, and review/reputation management.

"client," "you," and "your" refer to the individual or business entity that engages KRTZ for services.

2. services

the specific services, deliverables, and scope of work will be outlined in a separate proposal or service agreement signed by both parties. these terms of service govern the general relationship; the proposal governs the specifics.

we reserve the right to decline or discontinue service for any client whose business practices conflict with our standards, at our sole discretion.

3. fees & payment

• services are billed on a monthly retainer basis unless otherwise specified in your proposal
• payment is due on the first of each month, or as outlined in your agreement
• ad spend is billed separately and paid directly to the advertising platform (Meta, Google) by the client, unless a managed spend arrangement is explicitly agreed upon
• invoices not paid within 7 days of the due date may result in a pause of active services
• invoices not paid within 30 days may result in termination of the engagement and referral to collections
• all fees are non-refundable once work has commenced for that billing period

we do not charge setup fees by default, but onboarding work performed prior to the first billing cycle may be invoiced separately if explicitly agreed upon.

4. client obligations

to deliver effective results, we need your cooperation. by engaging us, you agree to:

• provide accurate and complete information about your business, services, and goals
• respond to requests for approvals, assets, or feedback within a reasonable timeframe (typically 48–72 hours)
• provide access to necessary platforms and accounts (ad accounts, CRM, booking software, Google Business Profile, etc.)
• maintain sufficient ad budget in your advertising accounts for campaigns to run effectively
• ensure your business holds all required licenses and complies with applicable regulations (including those governing medical aesthetics and patient marketing in your jurisdiction)
• notify us promptly of any changes to your services, pricing, availability, or business circumstances that may affect campaigns

delays caused by client non-responsiveness or failure to provide required access do not entitle the client to refunds or service credits.

5. third-party platforms & integrations

our services rely on third-party platforms including but not limited to:

• advertising: Meta (Facebook/Instagram)
• CRM & automation: GoHighLevel
• booking & practice management: Jane App, Vagaro, Mindbody, Boulevard, Clinicsense, and others as applicable
• analytics: Google Analytics, Meta Business Suite

you acknowledge that these platforms have their own terms of service and privacy policies which govern their use. KRTZ is not responsible for changes, outages, policy updates, or account restrictions imposed by these platforms, including ad account suspensions initiated by Meta or Google.

if your ad account is suspended due to platform policy violations that originate from your business content or practices (not from our management), we will work with you to resolve it but cannot guarantee reinstatement. monthly fees continue during any suspension period unless the suspension is solely attributable to KRTZ error.

6. no guarantee of results

digital advertising and marketing involve inherent uncertainty. we bring expertise, tested processes, and genuine effort — but we cannot and do not guarantee specific outcomes including:

• a specific number of leads, bookings, or revenue figures
• a specific return on ad spend (ROAS) or cost per lead
• a specific number of Google reviews or star rating
• top search rankings on Google or any other platform

results depend on many factors outside our control: your market, your pricing, your conversion process, your team's follow-up, platform algorithm changes, and competitive conditions.

what we do guarantee: transparency about what's working, honesty when something isn't, and a system that compounds over time when given the chance.

7. intellectual property

your content. any content you provide to us — photos, videos, brand assets, patient testimonials, before/afters — remains your property. by providing it, you grant us a license to use it in connection with your campaigns for the duration of the engagement.

our work product. creative assets, ad copy, landing pages, and website builds produced by KRTZ for your campaigns become your property upon full payment. proprietary tools, processes, automations, and frameworks remain the intellectual property of KRTZ.

portfolio use. unless you request otherwise in writing, we reserve the right to reference your business as a client and showcase anonymized or approved results in our portfolio and marketing materials.

8. confidentiality

both parties agree to keep confidential any non-public information shared in the course of the engagement — including business strategy, pricing, patient data, and proprietary processes. this obligation survives termination of the agreement.

we will never share, sell, or disclose your client or patient information to third parties outside of what is required to deliver the agreed services.

9. healthcare & compliance

KRTZ provides marketing services only. we are not a healthcare provider and do not provide medical, legal, or regulatory compliance advice.

you are solely responsible for ensuring that your advertising content, claims, before/after images, and patient communications comply with applicable regulations in your jurisdiction — including state medical board guidelines, FTC rules on testimonials and endorsements, and any HIPAA obligations applicable to your practice.

we will flag content we believe may be non-compliant, but final responsibility rests with you.

10. termination

by the client. you may cancel services with 30 days' written notice. the final billing cycle will be charged in full. no partial-month refunds.

by KRTZ. we may terminate the engagement with 14 days' notice for any reason, or immediately if the client engages in dishonest, abusive, or illegal conduct, fails to pay, or violates these terms.

upon termination: we will transfer all client-owned assets within 5 business days; client access to any KRTZ-managed tools will be revoked; outstanding balances remain due.

11. limitation of liability

to the maximum extent permitted by law, KRTZ's total liability for any claim arising from or related to our services shall not exceed the total fees paid by the client in the 3 months preceding the claim.

we are not liable for indirect, incidental, consequential, or punitive damages — including lost profits, lost revenue, or lost business opportunities — even if we have been advised of the possibility of such damages.

we are not liable for platform policy changes, algorithm shifts, account suspensions, or results achieved or not achieved through third-party platforms.

12. governing law

these terms are governed by the laws of the State of South Carolina and the United States. any disputes will be resolved through good-faith negotiation first. if unresolved, disputes will be submitted to binding arbitration in accordance with the rules of the American Arbitration Association, with proceedings conducted in South Carolina.

13. changes to these terms

we may update these terms as our services evolve. material changes will be communicated to active clients by email with at least 14 days' notice. continued engagement after notice constitutes acceptance of the updated terms.

14. contact

questions about these terms or your agreement:

• email: jpkurtz@krtzmedia.com
• subject line: "terms question"